Remote Control to Algorithm: Is TV Still in the Game? Hey marketers, welcome back. TV used to have its own time slot in your day. Nine PM meant Star Plus. Sunday mornings meant Doordarshan. News came from NDTV, not YouTube. And if you missed an episode, you actually missed it. That was the plan. Then came Instagram, Youtube, Amazon prime Video & Facebook. Then came the skip button. Now, we binge, scroll, pause, and mute. And TV? It is still glowing in the background. But the question is, is it still in the game? Let’s talk about how TV marketing evolved , how social media changed everything , what HD channels tried to do to stay relevant, and whether television advertising still holds its place against OTT platforms , YouTube , and connected TV . From Appointment Viewing to Always-On Attention TV once controlled the schedule. Prime time meant something. Families planned their evenings around serials and reality shows. Advertisers booked 30-second slots and knew they had...
