Marketing in the Margins: How Brands Slipped Into My Week Hey marketers, welcome back. Not every campaign is a blockbuster. Sometimes, the smartest marketing shows up in the smallest places. This past week, I saw it everywhere. A grocery delivery. A movie break. A festival freebie. Even a delivery box that turned into a scroll. Let’s unpack how brands are making everyday moments unforgettable. Zepto x Jio Hotstar: Freedom in a QR Code On Independence Day , I ordered from Zepto and found a flyer inside the bag. It had a QR code with a simple line: “Scan to watch everything for free on Jio Hotstar this August 15th. Freedom has a new meaning.” No celebrity faces. No glossy ads. Just a flyer timed to perfection. And here’s the kicker: the QR scan worked instantly, dropping me right inside Jio Hotstar’s world. A perfect mix of relevance, timing, and ease. PVR x Movie Jockey: AI at the Movies At PVR , during the interval, an ad popped up. “Want to order your food witho...
